DOI: https://doi.org/10.9744/jmk.7.1.pp.%2083-98

KAJIAN BISNIS FRANCHISE MAKANAN DI INDONESIA

Dewi Astuti

Abstract


Food franchising business in Indonesia is growing up very fast. Factors that urge the growth are the specific characteristics of franchise inself, the rise of market demand, the availability of skilled labor, the high of return on investment and the internal factors such as the motivation, personality and the changing life style.


Abstract in Bahasa Indonesia :

Bisnis franchise makanan di Indonesia berkembang dengan cepat. Beberapa faktor yang mendorong pertumbuhannya adalah ciri-ciri dari franchise itu sendiri , meningkatnya daya beli, tersedianya sumber daya dengan keahlian yang dibutuhkan, return on investment yang tinggi serta faktor internal seperti motivasi, kepribadian yang terbuka serta perubahan gaya hidup

Kata kunci: franchise, studi pemasaran, studi keuangan.

Keywords


Franchise, Marketing studies, Financial studies.

Full Text:

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DOI: https://doi.org/10.9744/jmk.7.1.pp.%2083-98



The Journal is published by Faculty of Economics, Department of Management - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of Research, Technology and Higher Education of the Republic of Indonesia.

©All right reserved 2016.Jurnal Manajemen dan Kewirausahaan, ISSN: 1411-1438, e-ISSN: 2338-8234

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