
Vol 20, No 1 (2018): MARCH 2018
Table of Contents
Articles
PERCEPTION OF EUROPEAN TOURIST TOWARD BALI AS TOURISM DESTINATION | |
I Gusti Bagus Rai Utama | 1-6 |
SUSTAINABLE FACTORS IN THE HUMAN ASSETS OF DANA HOTEL AS A HERITAGE HOTEL IN SOLO, INDONESIA | |
Wahyuniwati Wahyudi, Endo W. Kartika, Sia Tjun Han | 7-15 |
EFFECT OF 2008 AND 2016 U.S. PRESIDENTIAL ELECTION IN THE INDONESIAN STOCK MARKET | |
Evelyn Evelyn, Sautma Ronni Basana | 16-22 |
BRAND SWITCHING BEHAVIOUR IN THE GENERATION Y: EMPIRICAL STUDIES ON SMARTPHONE USERS | |
Indah Fintikasari, Elia Ardyan | 23-30 |
GAP ANALYSIS OF TRAVELOKA.COM: HOTEL CONSUMERS’ EXPECTATIONS AND PERCEPTIONS OF THE WEBSITE | |
Fransisca Andreani, Gabriella Winata, Eunike Halim | 31-37 |
INTERNAL AND EXTERNAL FACTOR INFLUENCE ICT ADOPTION: A CASE of INDONESIAN SMEs | |
Lucy Chairoel, Tri Rachmat Riski | 38-44 |
MARKETING ON POLITICS AND PUBLIC LEADERSHIP | |
Purwanto Purwanto, Eddy Madiono Sutanto, Asmara Indahingwati | 53-62 |
COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER | |
Mohd Amirul Adenan, Jati Kasuma Ali, Dayang Humida Abang Abdul Rahman | 63-72 |