Table of Contents
Articles
| POP CULTURE IN ADVERTISEMENT: AN ALTERNATIVE FOR BRAND IMAGE DEVELOPMENT IN THE ERA OF POSTMODERN | Abstract PDF |
| Ign. Heri Satrya Wangsa | pp. 1-15 |
| REAKSI PASAR YANG BERLEBIHAN | Abstract PDF |
| A An Arief Jusuf | pp. 16-19 |
| KAJIAN KATA "DA" DALAM BAHASA TIONGHOA DAN "BESAR" DALAM BAHASA INDONESIA | Abstract PDF |
| Thea Sairine | pp. 20-26 |
| PARTISIPASI ANGGARAN DAN KETERLIBATAN KERJA TERHADAP SENJANGAN ANGGARAN DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL MODERASI (Studi pada Perusahaan Industri Food and Beverage di Kawasan Industri SIER) | Abstract PDF |
| Lintang Venusita | pp. 27-42 |
| VARIABEL SEMANGAT KERJA DAN INDIKATOR PENGUKURANNYA | Abstract PDF |
| Didit Darmawan | pp. 43-49 |
The Journal is published by The Institute of Research & Community Outreach - Widya Kartika University. It available online supported by Petra Christian University and Directorate General of Higher Education - Ministry of National Education.
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